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Text Message as a Marketing Strategy

Nowadays almost everyone have their own cell phones. Some people own even 2 to 3 cell phones; even kids have their own cell phone. It’s no wonder why business minded people thought about a way on how they can maximize the use of their cell phones to their advantage. Since everyone has it, it will make business advertisements easier. Some businesses especially telecommunication companies use text messaging as their way to advertise their products as well as their promos. Other companies, be it big or small, can also use text messaging as a marketing strategy. So how would they do that?