Three tips for better email marketing results

By -
Turning long email lists into genuine sales leads is the core challenge for any email marketer. Here are a few perennial tips to help you maximise results.


image credits to: Stuart Miles - FreeDigitalPhotos.net


Verify submissions

If your list is full of mistyped and fake email addresses, your provider will notice your high proportion of bounce-backs. A bounce rate of more than 10% is not that improbable and can cause genuine, active addresses to start bouncing too. Too many mail-outs like this wreck your domain's reputation, and you can find your service curtailed or even your IP blacklisted. Including a code in the subscribe box of your website or blog to verify individual emails on submission means you won't lose a potential customer unnecessarily and you'll catch those duds before they ruin your list.

Clean your lists

Run a monthly batch email verification using a service like Atomic Mail Verifier or Brite Verify to clear out anything that's stopped working and keep your lists clean and sweet smelling. The reputation of your email domain will stay pristine, and as an added bonus, you'll finally have a more realistic idea of how many useful contacts you actually have.

Don't be tempted to spam

From forum posts to social media posts, to work and personal emails about all sorts of subjects, new emails present themselves all the time. Don't fall into the trap of adding any old email address to what's supposed to be a list of interested subscribers. Not only will people who are not interested in your product or service not become customers because you sent them an email implying you thought they were, they may actively damage your reputation by labelling you as a spammer online. There's not really an upside, so don't do it.

Cast your net wider

So how do you grow that email list? Networking with similar or related businesses may turn up opportunities to run a subscription widget or sign-up box on someone else's site for a limited time - they'll expect you to do the same for them, of course. It's a trick that works well for businesses in the same industry who aren't competing with the same product or service.

Comments

Post a Comment

Popular posts from this blog

Cleaning 101: Declogging drains

By -
Image
Clogged drains are typically easy to fix, as we can unclog it physically, chemically or a combination of both.   However, it usually depends on the nature and extent of the problem so before calling on an experience plumber in parramatta , here are some tips that you may try to uncork that clog. The kitchen sink is most often clogged with fats, grease and oils, unplug or remove the strainer, as grease accumulate around the strainer in the sink. Remove and wash away anything that has collected around it. You may also use liquid sosa or liquid lye, just pour it straight then wait for 10 minutes before flushing it with tap water.   Better yet pour in the chemical at night before going to sleep when nobody will use the kitchen sink anymore. Flush it with water the next morning.
click here to read more >>

6 Simple Ways to Save Money at Home

By -
Image
  With the economy being what it is, people are more conscious about their expenses. The last thing you want to be doing is spending money on things that are not essential. There are simple ways to save money at home, which can cut down your bills significantly. Use energy-efficient appliances If possible, buy energy-efficient appliances such as washing machines and dryers that have lower water and energy consumption levels. These will help save energy and thus money over time because they consume less electricity than their non-efficient counterparts do. Consider replacing your old refrigerator with an energy-efficient refrigerator. You may not be aware of the fact that your fridge is one of the biggest consumers of power in your home. An inefficient refrigerator can use up to 300 kWh per year, which is more than 10% of the total household energy bill. So, it is important to get an efficient one that uses less electricity and saves you money on your electricity bill. Use en
click here to read more >>

How to Teach Children About Money in 7 Easy Steps

By -
Image
  Money can be a touchy subject for kids and parents alike, but it's also a topic that needs to be discussed. We want our children to understand the value of money and how it works, but it can be tricky to discuss these concepts without sounding preachy. As a parent myself, I've found that making learning about money fun is one way to get my child interested in the topic without worrying about them feeling like we're pushing an agenda or being lectured at. Here are some fun ways that you can teach your child about money : Let kids invent their own games or create their own money. Let kids invent their own games or create their own money. This works especially well with older children who already have a grasp on financial concepts like spending, saving, budgeting and investing. Let them create their own games using whatever they want as currency — anything from marbles to candy to paper clips could work! If they want to make up actual rules for using this new currency (f
click here to read more >>