Three tips for better email marketing results
Turning long email lists into genuine sales leads is the core challenge for any email marketer. Here are a few perennial tips to help you maximise results. image credits to: Stuart Miles - FreeDigitalPhotos.net Verify submissions If your list is full of mistyped and fake email addresses, your provider will notice your high proportion of bounce-backs. A bounce rate of more than 10% is not that improbable and can cause genuine, active addresses to start bouncing too. Too many mail-outs like this wreck your domain's reputation, and you can find your service curtailed or even your IP blacklisted. Including a code in the subscribe box of your website or blog to verify individual emails on submission means you won't lose a potential customer unnecessarily and you'll catch those duds before they ruin your list. Clean your lists Run a monthly batch email verification using a service like Atomic Mail Verifier or Brite Verify to clear out anything that's stopp