In my experience as an entrepreneur and a former corporate employee, I find business cards as one of the most powerful weapon in marketing and promoting products and services. It is the best thing to carry while meeting up prospective clients. Aside from carrying your laptop to aid you in product presentation, giving out a call card will get you shoot the deal in no time.
Business cards however, should be made in a formal layout as it reflects who you are and will be your client’s best resource when your offer is needed in the future.
|my business card as a blogger |
As business cards play a valuable role in your business, it is best to create a presentable call card. A one sentence benefit statement or most often known as the tagline, highlighting the products or services your business provides is recommended by business experts.
After making a contact or meet up, the business card you hand over is the only tangible thing wherein people can remember you, therefore, it must be remarkably made.
· Design must be clear and clean, include a business logo and tagline as much as possible
· Font and content – fonts should neither be too small nor too big while content should contain the important details like contact numbers and email addresses.
· Size – make sure to outline your business cards in standard sizes to fit a wallet or a call card holder.
· Paper and print quality – use recommended boards for calling cards, colors must be well chosen too. High quality printing is also important, fonts it must be clear and readable.